To what extent is it a selling point for an “obligatory stop” in a zone for “speedy passage”?
To avoid the reality that we are an optical centre, and not some other concept.
Our challenge:
To act on a large scale, obsessed by the ‘orange’ delusion. A large window brimming with frames, large counter for many clients and large vertical displays.
Down to work:
You’ll come for sunglasses, but you’ll repeat for a graduate ones.