OPTICALIA
OPTICALIA
How to increase medium-high class customers in a 140 m2 store located inside a mall?
We thought about traffic in terms of transparency… eliminating barriers, adding depth and distance. We wanted “no doors”, freedom and light.
Our challenge:
Work with elements in line with the existing image, but also sublimating an overall premium perception.
Down to work:
Let’s integrate duality! Door and wall; unidirectional circulation, desk at the second level; feeling of verticality combined with amplitude; iron mixed with wood; sobriety and… spotlight exposure and storage… less is more: quality.
© La Marta