How to win a sales battle, running for seven years, against comparable sellers, with the minimum investment, for a multi-brand clothing store?
We immediately understood everything about being on the high street. We bet on a turning showcase and a unification of the elements contributing to the turning set: now more focused, less scattered. Obvious from the outside, and more harmonious inside.
A revamp with minimum budget and maximum impact. We updated the “look and feel” of the store seven years after its opening.
Down to work:
We agreed with the client on a re-styling of the distribution, preserving the existing elements in the room. Finally, we found a different flair thanks to metallic colours, fabrics, flooring and lighting. We broke with the “expected”, bringing a new intention to the interior design of the street itself: interweaving from the sea to the store and back again. Wooden materials become nautical memorabilia, fine patinas give a sunlight sensation, sea blue metallic paints… The result? Fashion walking on the beach and a marina entering the store.